Movie Concept Proposal Essay

The gender of the target auditory modality I believe would mostly be males because in gangster claims, males take the prominent role and women ar sometimes degraded in the roles they play. For our film, the gender of the target audience would mainly be males, though females could be attracted to the film in any case. 4. Background I. Time1949-1980 II. PlaceTaipei III. Event or specific social circumstanceIn December 1949, Chiang evacuated his government to Taiwan and made Taipei the temporary capital of the ROC (also called the wartime capital by Chiang Kai-shek).Some 2 million people, consisting mainly of soldiers, members of the ruling Kuomintang and the intellectual and business elites, were evacuated from mainland China to Taiwan at that time, adding to the earlier population of approximately six million. After the 228 Incident, the conflicts betwixt the benshengren and waishengren turn white hot. The different goals of the Chinese Nationalists and the Taiwanese, coupled wi th cultural and language misunderstandings served to further inflame tensions on both sides.The early Han Chinese immigrants know as the benshengren (Chinese literally home-province person) in Chinese, which often referred to native Taiwanese in English, but the bourne is also frequently used for the Taiwanese aborigines. The people who emigrated from mainland China after 1945 known as waishengren. 5. Characters(1) Xiang( ) (2) scramble( ) (3) Mei( ) (4) Li( )Xiangs father (6) Han( )Shins father 6. ScenarioThe relationship between Xiang, Shin and Mei was just a grounds of playmates in their childhood.Xiangs father, Li, was one of the soldiers who evacuated from mainland China to Taiwan at 1949. One day, when Li was working at canny plant, he met Hua, a beautiful Hak-ka girl, and then they fell in whop. Xiang was born in 1954, Taipei. Xiangs family and Shins family lived next door as a result, they became best friends. When they got to elementary school, they met Mei. They di dnt deliver anything from each new(prenominal). After Graduated from elementary school, they entered a school in which most of the students were born locally.As one of only three non-locals in Xiangs class, he became a frequent target of intimidate he and fellow students with roots in the mainland began to form gangs for their own protection. He didnt know why, and He was confused that why those local students hate him. He swore to take their revenge on those who bullied him. He conjugate a local gang at 12, and United Bamboo Association (uniting all the non-local gangs to stand up against some other local gang) was created a couple of years later. The friendship between Xiang and Shin was broken.After few years, Shin became a cup and Mei married him This is a story about love and hatred between them and also the struggles about family, nation and gangster. 7. Main Issues (1) the contradiction and struggles between Benshengren and Waishengren (2) the struggles and conflicts bet ween friendship and gangster (3) the love and hatred between young people (4) the grief of nobody in the great era (5) Cooperation and mutualism is the only way for a Healthy Taiwan 8. Marketing Strategy (1) WhereFocus on metropolis.Taipei, bare-assed Taipei City, Taichung, Tainan and Kaohsiung. (2) How (a) Starting up to a year before the release of a major studio exposure, distributors run movie trailers that are meticulously edited and audience-tested. The idea is to give moviegoers a taste of the laughs, extra effects and spell twists of the studios upcoming releases, while leaving them wanting more. (b) About the equivalent time that the first trailers hit the theaters, the movie studio will unveil an official Web state of affairs for the film.Typical movie Web sites allow visitors to view multiple versions of the trailer, watch behind-the-scenes interviews and mini-documentaries, read plot synopses, download cell-phone ringtones and desktop wallpaper, play games, and c hat in forums and even pre-order tickets. (c) As the release date of the film draws closer, try to get early favorable press coverage in newspapers, magazines and on entertainment TV shows. (d) To bombard the public with so many images and promos for the movie that it becomes a cant miss event. sticking plaster the sides of buses with huge ads, run tons of teaser trailers on TV, place full-page ads in major newspapers and magazines, and the movies stars will show up on all of the major talk shows. (e) Place rich, synergistic ads on the Web sites most trafficked by their target audience. They can also release behind-the-scenes clips, and other viral videos on video-sharing sites like YouTube. 9. Poster Design (pictures & copywriting) The characters in the poster from left to well(p) are Xiang, Mei and Shin.In the poster, the Chinese word Yi(? )means the loyalty in friends or gangster, where is Xiangs trice family, just like his home. The historical novel Romance of the Three Ki ngdoms glorified Guan Yu by portraying him as a righteous and loyal warrior. Guan Yu was one of the most altered and aggrandized characters in the novel, which accounted for his popular image in Chinese society. As a result, I used the image of Guan Gong to represent the meaning of Yi, which also means loyalty in Chinese word.