Strategic Marketing

Running head : STRATEGIC MARKETINGMaintaining Profitability in a RecessionGHD is one of the top 50 companies in Australia with a solidus in the services manufacturing . Over only slaying for the yr 2008 was good with revenues up by 39 and stakeholder expectations for the trend 2009 argon high despite recessionary effects cosmos felt up globally (GHD , 2007 . The major challenges facing heed atomic number 18 how to append or at least maintain high profitability at a time of shrinking incomes (Hogan Dean , 2008Economic forecasts for the year 2009 show a likely downswing in all sectors of the global rescue , with the services industry likely to be the hardest hit ( HYPERLINK http / vane .guardian .co .uk /pro /ashleyseager Seager , 2008 . At the akin time , rival companies argon beginning to venture into aras that GHD held a virtual monopoly . Their entrance into the industry is causing ripples as they are able to undercut the caller-up and entice reliable customers out .

Startup companies with lower overheads are also giving the company stiff competition when it comes to levying fees . The founders of around of these companies have been former employees who took azoic retirement or were retrenched as part of the company s monetary value saving measuresGHD s strategy has been to provide superior services by employing the best brains in the industry . This has meant that the salaries paid to company module have been actually attracti ve so as to adjudge top whirl experts that! can satisfy client s requirements . With a poor sparing future...If you want to get a to the full essay, order it on our website: OrderCustomPaper.com

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