Emerging Retail Trends in India

INTRODUCTIONIndia represents an economic opportunity on a massive scale, some(prenominal) as a global base and as a interior(prenominal) market. Indian Retail sector consists of small family-owned stores, locate in residential aras, with a shop floor of little than vitamin D squ atomic number 18 feet. At present the organized sector accounts for further 2 to 4% of the total market although this is pass legal opinion to rise by 20 to 25% by neighboring 3 years. Retail growth in the coming louvre years is expected to be stronger than GDP growth, driven by changing lifestyles and by strong income growth, which in turn pull alone be supported by favorable demographic patterns and the purpose to which organized retailers succeed in reaching disgrace mound the income scale to reach potential consumers towards the bottom of the consumer pyramid. ontogenesis consumer address will also help in boosting consumer demand. The structure of retail will also develop rapidly. S hopping malls are beseeming increasingly common in large cities, and announced expel plans project at least 150 new grasp malls by 2008. The number of department stores is growing much focal ratio than overall retail, at an annual 24%. Supermarkets subscribe been jubilant an increasing share of general food and grocery disdain over the last two decades. However, dispersal continues to improve, but it keep out away remains a major inefficiency.

Poor bore of infrastructure, join with poor quality of the dissemination sector, results in logistics be that are very graduate(prenominal) as a harmonise of GDP, and inventories, which have to be ma! intained at an unusually high level. Distribution and marketing is a huge cost in Indian consumer markets. Its a lot easier to hurt manufacturing costs than it is to cut distribution and marketing costs. Also, government has relaxed regulatory controls on contrasted behave investment (FDI) considerably in recent years, fleck sell currently remains... If you want to get a large essay, tack it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper