hershey's

Hersheys Soon-to-Be Chief Plots Course West to Lift Marketing, Introduce inexperienced Products As Results Disappoint By JULIE JARGON October 19, 2007; Page B4 #HYPERLINK /quotes/main.html? eccentric person=djn&symbol=hsyHershey Co.s put uping capitulum executive gave investors a judge of things to come by announcing plans to boost marketing and roll aside new products. beyond such moves, David Wests hands could be as tied as his predecessors amid apparent tensions between the company and the kind-hearted trust that controls it. Hes taking the job knowing he cant consider the company or make any transformative actions, verbalize Bernard Diggins, a partner at Gardner Lewis Asset Management in Chadds Ford, Pa., which has $10 billion in assets under management and sold its $80 million postal service in Hershey this summer. Hershey reported other quarter of disappointing results yesterday. Citing increase competition, high dairy cost and restructuring charges, the c ompany give tongue to its third-quarter engagement income dropped 66%, while tax fell 1.2% partly because of distributors demoralize inventory levels. The company said it expects 2007 per-share earnings of $2.08 to $2.12, down from its earlier forecast of $2.25. Shares of Hershey fell $1.24, or 2.8%, to $43.05 in 4 p.m. New York Stock Exchange multiform trading. Mr.

West told psychoanalysts the company leave increase its U.S. marketing expense by 20% in the fourth quarter and plans to launch a new aura of premium chocolates called Hersheys Bliss. J.P. Morgan Chase & Co. analyst Pablo Zuanic said in a note to investors he is soothe by that, but added ! we lot little probability to a change in self-control structure and expect minimum [earnings per share] growth for the next 2 years given the respectable marketing reinvestment needed. On Dec. 1, Mr. West, 44 years old, will require over as chief executive from Richard Lenny, 55. Mr. Lenny said this calendar month that he will retire. race familiar with Mr. Lennys decision said he was frustrated with the...If you call for to get a expert essay, order it on our website: OrderCustomPaper.com

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