Regal Marine Case Study

Running head: CASE 1: PRODUCT sprightliness AT REGAL MARINE Case 1: take initiation at munificent naval Jessica Beyer, David Brown, Nicole Manzano (Group C) Grand canyon University convergenceion and operations Management MGT 310 Jere Ferguson November 23, 2008 Case 1: Product Design at purple leatherneck Regal devil dog is a follow that specializes in construct luxury gravy boats. by and by being in the industry for 30 stratums their company still faces several challenges every form in influence to remain competitive in their industry. After reviewing their case nurture it is authorised to realize how the concept of production living roll applies to Regal Marine Products, what strategy Regal uses to stay competitive, what soft of engineering savings is Regal achieving by using frankfurter technology rather than traditional draught techniques and what atomic number 18 the probably benefits of the CAD design technology? Prod uct Life troll Regal Marine knows that great products are the keys to success. With hundreds of competitors in the boat business, Regal Marine must work baffling to groundwork apart and continuously introduce innovative, high-quality parvenu boats. each smart product has a invigoration speech rhythm that loafer be divided into quartette phases: penetration, growth, maturity, and decline.

The concept of product life troll applies directly to Regal Marine Products since their product’s middling life cycle is only about four years. and so they are determined to make sure that the new product s they are developing have the potential to ! be cost-effective and hire new technologies to expand their lifecycles. Further Regal Marine introduces on average four new models every year. It is important for the flowerpot to introduce new material every year so they can keep a competitive edge. The life cycle stage that is the most important for Regal Marine is the introduction stage. During this stage they must create an updated design on a current product and ensure that it is better and variant so it is appealing to...If you want to get a dear essay, parliamentary law it on our website: OrderCustomPaper.com

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