Advertising and Sexual Stereotypes

If you turn on your television or radio or page through a magazine, youll observe that the majority of ads have to the stereotype of females as sex objects and males as success objects. First, orison a look at the ads for products employ by women. These ads are almost always about proceedting a slices attention. For instance, the ad for Hanes pantyhose states, Gentlemen prefer Hanes. Another example is the ad for Windsong perfume which says, Your Windsong watch on my mind. Also, the ad for LOreal hair color tells a killing woman that if she uses it, hell say, Wow! Even another example is the ad that proclaims, Revlon brim color, because it wont kiss off on him. It appears the most heavy involvement to a woman is how to get a man and honor him. On the other hand, look at the ads say to men. There is a noticeable difference. These ads portray men as flourishing in the workplace, in sports or whatever their flight might be. The ads for expensive cars such(preno minal) as BMW, Mercedes Benz, Lexus and Infiniti are geared toward men. These ads depict people the mentation that only men are successful enough to arrive these cars. The ads for beer tell a man to warm up after a hard days work with a Bud. An ad for Federal deliver which guarantees overnight delivery is aimed toward men in the business world. These differences in advertising are also discernible in ads for products used by children. The biggest offender in stereotyping women as sex objects is the Mattel Companys ads for Barbie. These ads regard upon little girls the importance of looking dishy and wearing beautiful clothes. Barbie needs to look good for Ken. Also, the ad for Little ignore Make-up tells little girls that... If you want to get a plentiful essay, order it on our website: OrderCustomPaper.com

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