'Leo Burnett Company Essay\r'

'Leo Burnett Comp some(prenominal)- Virtual Team Management\r\n raillery Questions\r\n1. Assume the routine of an LB (Traditional) Employee\r\na. Describe your universal body of cipher environment (i.e: think about/ argue how would fill your day, what office environment would be, what would determine your work priorities and the nature of your relationship with your colleagues and your client. -lot of face to face ghost by being on 2 to 3 team ups and reporting to multiple people -20 to 30 yr olds, 60 hour work weeks, late nights and many a nonher(prenominal) hours up and about discussing ensures -open c erstpt and social work environment, socialize with colleagues after work b. How is this different from your role as part of the Forever Young team? -less face to face at the end of the project\r\n-repeatedly had to explain the basic project components to the senior managers -no collaboration with others, didn’t give them exactly what they need -only half a dozen meme bers in Forever Young so they give more responsibility and job titles -very formal, kick-off meeting, only met once\r\n-Carmichael hoped that they would just follow the communication protocol 2. What be some of the difficulties that the Forever Young global advertise and communication team faces throughout the launch? In London? In Toronto? in Taipei?\r\n-could not communicate properly and something simple took 45 legal proceeding of their one hour video-conference -London, the global vice-president for skin premeditation retired without putting a succession plan in place, other personnel changes, both teams had budget problems, valued to finish ASAP (TV, print ads, HQ for EU, ME, and Asia) -Toronto, the brand team left the agency, Davids did not re eithery urgency to be in charge, couldn’t change any part of the ad, campaign not successful, blamed UK for having all creation away from the launch, UK says Toronto should have changed the ad to contact the culture/ groc ery (Below the Line Ads, not TV print or creative) -Taipei, campaign was successful because the market did not perceive the ad as godforsaken (BTL ads, print)\r\n3. As Janet Carmichael, what do you do now? Do you decentralize the team-\r\nwhy and or why not? -decentralize the team and give more autonomy to Toronto\r\n-it is a risk of giving them freedom to choose have got advertising ads, but if they stay centralized both teams may fail and the whole project may go under\r\n'