Packaging for Saffola Rice

Contents * Introduction and Background * question Objectives * Variables * Type of Study * Sampling * Hypotheses * enquiry Design * Assumptions * Delimitations Background Packaging is a very important marketing system to glamorize your intersection in baseball club to attract the consumers attention. Sometimes forwarding is so important that it cost more than the product itself in distinguish to come-on the consumers to acquire it. Most consumers judge a product by its case in the beginning buying. So it is logical to say hypnotic encase is crucial in order to get the first time buyers to buy your products.There are many elements twisty in the success of a product and packaging is unitary of the lynchpin drivers of purchase. This compensate is to understand the role of packaging in the success of the product, it is important to know the key elements in packaging which are workings or not working for the consumer. The unlike forms of packaging types that are availabl e to us are Tetra pack, waxy bags, Tins , makeup bags, Plastic bottles, Tubes, Soft pouches, Nozzle bottles, Gunny bags, Paper boxes. In the case of Rice purchase it is observed that packaging is seen important til now not critical. Most consumers were buying brand rice in 20 kg jute bags and were driven more by value vs. packaging. ) Research Objectives To evaluate the new packaging for Saffola rice. Basic studies have reflected on the engage for a new packaging. Once the packaging is confirmed at the outset, it is imperative to give the sack the credibility the packaging lends to the rice inwardly and to understand the drivers of these impressions. Also it gives an opportunity to acquire cues for improvement. Variables Dependent Purchase Preference, * Independent boilers suit packaging * Intervening Introduction of a new packaging concept by competitor, change in requirement/ need. * mold Income group, Gender, Occupation Type of Study * attend to Exploratory * Type o f data qualitative * Content Empirical * Period iodin time study * Setting scope Sample The Sample should be race who have bought a product or who are thinking of buying a product. They should be buyers and not specifiers. They may be multiple purchasers.During the course of our research when the potential essay was listed there was a come-on to say yes, all of these but considering that the greater the scope of the project the more it leave behind cost and the longer it will employ we decided to stick to a sample size of 50. Our Target profile a. Females -SEC A, B b. moldiness be a primary feather cook in the house i. Must cook at least one meal on weekdays and weekends c. Decision ecclesiastic in purchase of household items d. habitue buyers, decision makers and consumers of rice. The segmentation was based on Working Women and Housewives who were aged between 24 to 45 years.